DETAILS

A journey of a swimmer defying time and always on the move to win. The swimmer also represents an emblem of Dubai›s journey towards the 2010 swimming world cup finals. This logo is an icon formed by the figure 10 (the 10th edition) fashioned with colors of the national flag to indicate the hospitality of the UAE that is embracing this global event. The passion for victory is presented through the swimmer raising his hand and reaching the precious Dubai (the writing beside), the eternal struggle of man against time is indicated by the way the swimmer is crossing the number 10 (time).